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79th Annual Daytona Bike Week


The 79th Annual Daytona Bike Week and the World’s Largest Motorcycle Event is the first Bike Rally to start off the 2020 Bike Rally Season. The rally will last from March 6-15 and those in attendance will be able to experience bike shows, demos, concerts, competitions and more! Thousands of bike lovers are preparing their look for this event and, in honor of that, we are offering a limited-time off of 20% off our top season sellers!

20% Off Top Sellers Special

Look your best with new eyewear to match your bike because this season’s hottest sellers are 20% off for a limited time! Call 1(800)927-2801 or email for details.

Use promo code BIKEWEEK20 at checkout to receive 20% off retail price. Excludes clearance valid now through 03-16-20.

Motorcycle Top Sellers


Hercules 1

Hercules 7




Kickback 24 GTR









Ladies Motorcycle Top Sellers

Chicago Pink


Marilyn 2


Marilyn 3





Interested in Bike Week? Here are some resources to help you get started:

Official Bike Week Website


Everything You Need To Know About Bike Week


Daytona Beach Motorcycle Rallies

Get Ready to Ride


Headed to Daytona?

Say hello to our owner and chief, Richard Wright, who will be walking the show!

Happy Biking!



Want new eyewear? Check out our new products page!