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79th Annual Daytona Bike Week


The 79th Annual Daytona Bike Week and the World’s Largest Motorcycle Event is the first Bike Rally to start off the 2020 Bike Rally Season. The rally will last from March 6-15 and those in attendance will be able to experience bike shows, demos, concerts, competitions and more! Thousands of bike lovers are preparing their look for this event and, in honor of that, we are offering a limited-time off of 20% off our top season sellers!

20% Off Top Sellers Special

Look your best with new eyewear to match your bike because this season’s hottest sellers are 20% off for a limited time! Call 1(800)927-2801 or email for details.

Use promo code BIKEWEEK20 at checkout to receive 20% off retail price. Excludes clearance valid now through 03-16-20.

Motorcycle Top Sellers


Hercules 1

Hercules 7




Kickback 24 GTR









Ladies Motorcycle Top Sellers

Chicago Pink


Marilyn 2


Marilyn 3





Interested in Bike Week? Here are some resources to help you get started:

Official Bike Week Website


Everything You Need To Know About Bike Week


Daytona Beach Motorcycle Rallies

Get Ready to Ride


Headed to Daytona?

Say hello to our owner and chief, Richard Wright, who will be walking the show!

Happy Biking!



Want new eyewear? Check out our new products page!

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New Eyewear That Will WOW You

The moment you’ve all been waiting for has finally arrived! With warmer weather just around the corner, what better way to brighten up your day than to get new and exciting eyewear?

Check out our latest 2020 models below and stay tuned for more coming soon!

New Year, New Products!

Kickback 24 GT Anti-Fog

Transforms Clear to Smoke with G-Tech™ Red or G-Tech™ Blue Coating. Double-Sided Anti-Fog Lens Coating with Matte Black Soft Touch Frames and Thick Vented Foam.

Marilyn 2 Plus Clear

Clear Lenses with Gloss Black Frames and Vented EVA Foam. Adorned with 20 Crystal Rhinestones and 24 Metal Studs.

Shadow Clear

Back By Popular Demand! Clear Lenses with Two-Tone Gloss and Silver Frames and Neoprene Foam and Rubber Ear Pads.


Shadow Clear Mirror

Back By Popular Demand! Clear Mirror Lenses with Two-Tone Gloss and Silver Frames and Neoprene Foam and Rubber Ear Pads.

Want to be the first to know?

Keep updated with all of our newest models as they come out by visiting our new products page!

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5 Pairs of Sunglasses Perfect for the Beach and Boat

The Perfect Pair of Sunglasses for the Beach and Boat

Summer is right around the corner, which means sunny days of boating and beaches. A great pair of sunglasses is a must-have item for all of your favorite outdoor activities. What makes a great pair of sunglasses? Everyone has a different answer, although most people would probably say that they want durable and versatile sunglasses that will last this summer and all summers to come.

Check out some of our favorite summer sunglasses from our BluWater® Polarized line of sunglasses, that we think you will love!

1. Daytona 1 GTB

Constantly having to stop what you are doing to clean off your sunglasses is quite annoying. These sporty sunglasses have lenses featuring our specialized Repelon™ coating that repels moisture, oil, and dirt, making the tedious task of cleaning a thing of the past!

With soft touch frames, rubber tips an
d nose pads, and G-Tech™ Blue lenses with a UV400 filter; you will be comfortable and protected from the sun’s harsh rays all summer long.

5 Pairs of Sunglasses Perfect for the Beach and Boat

2. Islanders D2D

During the summer months, the amount of sunlight can vary quite a bit depending on the time of day. Wouldn’t it be great if your sunglasses could adjust accordingly? The Islander’s photochromatic lenses automatically transform from light to dark based on the amount of sunlight while still blocking harmful ultraviolet rays. The lenses change from light brown to dark brown or light gray to dark gray.

Five Pairs of Sunglasses Perfect for the Beach and Boat

3. Biscayene

Ladies, if you’ve ever struggled to find a pair of sunglasses that are made for the beach and open water, but still want to look fashionable and cute, you are going to want to check out the Biscayene. They come in black, blue, purple, red or silver frames and polarized gray lenses with a scratch-resistant coating, making them perfect for any summertime outing. Included are 20 rhinestones and 24 studs along the sides, so you can bring a little bling to the boat or beach!

Five Pairs of Sunglasses Perfect for the Beach and Boat

4. Buoyant GTB

If you spend a lot of time on the water, there’s a pretty good chance that at some point your sunglasses will fall overboard. Don’t lose another pair of sunglasses to the watery depths, get some that float! The Buoyant GTB sunglasses are made of TPX®, a flexible floating lightweight polymer that allows them to float without the use of foam. So you’ll never lose your sunglasses while on the water again.

Five Pair of Sunglasses Perfect for the Beach and Boat

5. Alumination™ 3

If you are looking for some polarized sunglasses that are not only practical enough to wear for a day on the boat or beach but have a trendy look as well; you’ll love the Alumination™ 3 glasses. The anodized aluminum frames give them the look of traditional aviators and the polarized gray lenses with a UV400 filter give them the function of sport sunglasses.

Five Pairs of Sunglasses Perfect for the Beach and Boat

Want More Sunglasses?

To see more sunglasses that are great for play days, work days and every other day, head over to our website!